THE RELATION BETWEEN MARKET SHARE AND PROFITABILITY
Birger Wernerfelt
(Associate Professor, Policy and Environment, J.L. Kellogg Graduate School of Management, Northwestern University)
851
Abstract
Gaining market share can be a means of obtaining profits. While one cannot develop precise prescriptions for gaining market share in complex and dynamic environments, a stylized model can provide a reference point for evaluating what to do in more complex situations.
Citation
Wernerfelt, B. (1986), "THE RELATION BETWEEN MARKET SHARE AND PROFITABILITY", Journal of Business Strategy, Vol. 6 No. 4, pp. 67-74. https://doi.org/10.1108/eb039133
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited