REINTEGRATING R&D INTO BUSINESS STRATEGY
Vida Scarpello
(Associate Professor at the University of Georgia)
William R. Boulton
(Assistant Professor at the University of Georgia)
Charles W. Hofer
(Professor at the University of Georgia)
108
Abstract
If U.S. business fails to make long‐term commitments to R&D in favor of short‐term profits, one can expect competitive advantages to be lost to the Japanese.
Citation
Scarpello, V., Boulton, W.R. and Hofer, C.W. (1986), "REINTEGRATING R&D INTO BUSINESS STRATEGY", Journal of Business Strategy, Vol. 6 No. 4, pp. 49-56. https://doi.org/10.1108/eb039131
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited