THE NESTLE BOYCOTT: IMPLICATIONS FOR STRATEGIC BUSINESS PLANNING
Rafael D. Pagan Jr.
(President of the Nestle Coordination Center for Nutrition, Inc. and is Chairman of Pagan International in Washington, D.C)
3922
Abstract
Infant formula manufacturers have faced a major international controversy concerning their products. Activists took issue with the way these manufacturers marketed infant formula in Third World countries. Because Nestle was one of the largest producers of infant formula, activists staged a worldwide boycott of all Nestle products. In years to come, the solution to the controversy will be seen as a landmark in the development of a more dynamic attitude by business toward the larger world around it.
Citation
Pagan, R.D. (1986), "THE NESTLE BOYCOTT: IMPLICATIONS FOR STRATEGIC BUSINESS PLANNING", Journal of Business Strategy, Vol. 6 No. 4, pp. 12-18. https://doi.org/10.1108/eb039126
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited