IMPLEMENTING THE SHAREHOLDER VALUE APPROACH
Michael L. Blyth
(Vice‐President, Strategic Planning, Kraft, Inc)
Elizabeth A. Friskey
(Vice‐President of Alcar, a management education and software company based in Skokie, Illinois)
Alfred Rappaport
(Leonard Spacek Professor of Accounting and Information Systems at Northwestern University's Kellogg Graduate School of Management, and he serves as Chairman of Alcar)
1834
Abstract
Momentum is gaining among major corporations to use the shareholder value approach to planning. This approach enables management to test alternative strategies and select that combination of strategies that creates the most value for shareholders. The authors describe how microcomputer software designed by a company called Alcar can be used by managers to incorporate the shareholder value approach in their strategic planning process.
Citation
Blyth, M.L., Friskey, E.A. and Rappaport, A. (1986), "IMPLEMENTING THE SHAREHOLDER VALUE APPROACH", Journal of Business Strategy, Vol. 6 No. 3, pp. 48-58. https://doi.org/10.1108/eb039119
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited