NEW VENTURE PLANNING: Identifying New Business Opportunities
Connie Cox
(President of Cox, Lloyd Associates, Ltd.)
333
Abstract
Identifying new business opportunities can be a difficult and trying experience for executives. Unlike most business problems, it requires working with something new—a new product or service, a new market, a new customer.
Citation
Cox, C. (1985), "NEW VENTURE PLANNING: Identifying New Business Opportunities", Journal of Business Strategy, Vol. 5 No. 3, pp. 98-102. https://doi.org/10.1108/eb039079
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited