MARKET SHARE AND CORPORATE STRATEGY IN INTERNATIONAL INDUSTRIES
James Leontiades
(Senior Lecturer in International Management, Manchester Business School, University of Manchester, England)
261
Abstract
A study of companies in three different industries shows that growing internationalization of business brings about major changes in the positioning of competitors and the appropriate competitive strategies. Only after going through a financial crisis did the companies studied emerge from national to international status.
Citation
Leontiades, J. (1984), "MARKET SHARE AND CORPORATE STRATEGY IN INTERNATIONAL INDUSTRIES", Journal of Business Strategy, Vol. 5 No. 1, pp. 30-37. https://doi.org/10.1108/eb039044
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited