THE APPLICATION AND MISAPPLICATION OF THE EXPERIENCE CURVE
Bruce D. Henderson
(Founder and Chairman of the Board of the Boston Consulting Group)
934
Abstract
In recent years, the experience curve has gone through a crisis of confidence. This is due, the author contends, to the misunderstanding and misapplication of the curve by some managers. The basic validity and usefulness of the curve remain unchallenged. This article provides a guide to using the curve properly.
Citation
Henderson, B.D. (1984), "THE APPLICATION AND MISAPPLICATION OF THE EXPERIENCE CURVE", Journal of Business Strategy, Vol. 4 No. 3, pp. 3-9. https://doi.org/10.1108/eb039027
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited