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THE APPLICATION AND MISAPPLICATION OF THE EXPERIENCE CURVE

Bruce D. Henderson (Founder and Chairman of the Board of the Boston Consulting Group)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1984

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Abstract

In recent years, the experience curve has gone through a crisis of confidence. This is due, the author contends, to the misunderstanding and misapplication of the curve by some managers. The basic validity and usefulness of the curve remain unchallenged. This article provides a guide to using the curve properly.

Citation

Henderson, B.D. (1984), "THE APPLICATION AND MISAPPLICATION OF THE EXPERIENCE CURVE", Journal of Business Strategy, Vol. 4 No. 3, pp. 3-9. https://doi.org/10.1108/eb039027

Publisher

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MCB UP Ltd

Copyright © 1984, MCB UP Limited