Getting Physical: New Strategic Leverage From Operations

Abstract

An emerging wave of competitively aggressive moves originating in the operations function is a striking new phenomenon of the 1980s. These moves are creating an arsenal of strategic weapons that are essentially physical. While the weapons are numerous, their common feature is that they are derived from better deployment and management of physical assets.

Citation

Skinner, W. (1983), "Getting Physical: New Strategic Leverage From Operations", Journal of Business Strategy, Vol. 3 No. 4, pp. 74-79. https://doi.org/10.1108/eb038993