DEGREES OF PRODUCT INNOVATION
Donald F. Heany
(The Strategic Planning Institute, Cambridge, Mass.)
1725
Abstract
Product innovation can run the gamut from new products and product‐line extensions to product improvements and style changes. Business managers need to understand this entire spectrum of product innovation in order to be able to compete effectively in the marketplace.
Citation
Heany, D.F. (1983), "DEGREES OF PRODUCT INNOVATION", Journal of Business Strategy, Vol. 3 No. 4, pp. 3-14. https://doi.org/10.1108/eb038984
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited