RISK ANALYSIS: IMPORTANT NEW TOOL FOR BUSINESS PLANNING
Howard Thomas
(Professor, University of Illinois at Urbana‐Champaign)
424
Abstract
Managers are often asked to consolidate and improve their organization's strengths without taking undue risks. The techniques and models of risk analysis can help managers chart a course through today's increasing uncertainty.
Citation
Hertz, D.B. and Thomas, H. (1983), "RISK ANALYSIS: IMPORTANT NEW TOOL FOR BUSINESS PLANNING", Journal of Business Strategy, Vol. 3 No. 3, pp. 23-29. https://doi.org/10.1108/eb038974
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited