THE ROLE OF FUTURES STUDIES IN BUSINESS STRATEGIC PLANNING
Stahrl W. Edmunds
(Dean, Graduate School of Administration, University of California, Riverside)
543
Abstract
Ever since the days of Sir Thomas More and Robert Owen, people have been engaged in studying and predicting the future. Today's futurist has refined the art to such a high degree that futures studies have important implications for business strategic planning.
Citation
Edmunds, S.W. (1982), "THE ROLE OF FUTURES STUDIES IN BUSINESS STRATEGIC PLANNING", Journal of Business Strategy, Vol. 3 No. 2, pp. 40-46. https://doi.org/10.1108/eb038965
Publisher
:MCB UP Ltd
Copyright © 1982, MCB UP Limited