WHAT THE CORPORATION SHOULD PROVIDE ITS BUSINESS UNITS
Boris Yavitz
(Dean, Strategy Research Center at the Graduate School of Business, Columbia University)
William H. Newman
(Director, Strategy Research Center at the Graduate School of Business, Columbia University)
225
Abstract
The days when corporations could select their portfolios of investments and sit back and wait for results are long gone. To remain competitive, corporations must provide their business units with low‐cost capital, outstanding executives, corporate R&D, centralized marketing where appropriate and other resources in the corporate arsenal. To be successful, they must pursue strategies of vertical integration and a synergistic combining of businesses.
Citation
Yavitz, B. and Newman, W.H. (1982), "WHAT THE CORPORATION SHOULD PROVIDE ITS BUSINESS UNITS", Journal of Business Strategy, Vol. 3 No. 1, pp. 14-19. https://doi.org/10.1108/eb038952
Publisher
:MCB UP Ltd
Copyright © 1982, MCB UP Limited