THE LINK BETWEEN PERFORMANCE AND STRATEGY
ISSN: 0275-6668
Article publication date: 1 January 1982
Issue publication date: 1 January 1982
Abstract
When many people talk about strategy, they really mean positioning. However important positioning may be, strategists who overlook performance factors are ignoring a key ingredient of company strategy and a source of advantage over competitors.
Citation
Carroll, P.J. (1982), "THE LINK BETWEEN PERFORMANCE AND STRATEGY", Journal of Business Strategy, Vol. 2 No. 4, pp. 3-20. https://doi.org/10.1108/eb038941
Publisher
:MCB UP Ltd
Copyright © 1982, MCB UP Limited