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FINDING THE RIGHT STRATEGIC COMBINATION

John Diffenbach (Associate Professor, College of Business Administration, Northeastern University)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1981

111

Abstract

Your company may find itself traveling down several different paths at once to reach its goals. The secret of success lies in making sure the roads are compatible. At one time, selecting the right options was a matter of chance. Today, finding the winning combination is almost a science.

Citation

Diffenbach, J. (1981), "FINDING THE RIGHT STRATEGIC COMBINATION", Journal of Business Strategy, Vol. 2 No. 2, pp. 47-58. https://doi.org/10.1108/eb038935

Publisher

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MCB UP Ltd

Copyright © 1981, MCB UP Limited

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