Scenarios in Corporate Planning
H. Ronald Hamilton
(Director, Economic Programs Office, Battelle Memorial Institute. This article is reprinted with permission of Battelle Memorial Institute, Columbus, Ohio.)
366
Abstract
Scenarios are viewed as a desirable input to planning because they address two key trends in the planning environment:
Citation
Hamilton, H.R. (1981), "Scenarios in Corporate Planning", Journal of Business Strategy, Vol. 2 No. 1, pp. 82-87. https://doi.org/10.1108/eb038930
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited