THE THREE LEVELS OF STRATEGIC CHOICE
John P. FitzGerald
(Vice‐President, Strategic Planning, Holiday Inns, Inc.)
906
Abstract
As world events have speeded up, strategic planning efforts have been hard pressed to keep pace. To stay on top, the author contends, today's company has to look carefully at three key strategic choices: mission, financial policy, and business unit process.
Citation
FitzGerald, J.P. (1981), "THE THREE LEVELS OF STRATEGIC CHOICE", Journal of Business Strategy, Vol. 1 No. 4, pp. 52-58. https://doi.org/10.1108/eb038912
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited