THE R&D ROLE IN BRINGING NEW PRODUCTS TO THE MARKETPLACE
Samuel Rabino
(Professor, Boston University School of Management)
Howard Moskowitz
(The Weston Group, Westport, Conn.)
120
Abstract
How does a company develop the optimal product while holding down development costs and shortening lead times for introduction? The authors have developed a scaling technique that does both.
Citation
Rabino, S. and Moskowitz, H. (1981), "THE R&D ROLE IN BRINGING NEW PRODUCTS TO THE MARKETPLACE", Journal of Business Strategy, Vol. 1 No. 4, pp. 26-32. https://doi.org/10.1108/eb038909
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited