TY - JOUR AB - The idea of competitive advantage is not new. What is new is the growing acceptance of this planning concept as a general philosophy of management. In all likelihood, the notion of competitive advantage will provide the guiding philosophy for the predominant management practice of the 1980s: strategic management. As experience at Clark Equipment Company shows, the answers to eight key questions can spell out a winning strategy. VL - 1 IS - 4 SN - 0275-6668 DO - 10.1108/eb038908 UR - https://doi.org/10.1108/eb038908 AU - South Stephen E. PY - 1981 Y1 - 1981/01/01 TI - COMPETITIVE ADVANTAGE: THE CORNERSTONE OF STRATEGIC THINKING T2 - Journal of Business Strategy PB - MCB UP Ltd SP - 15 EP - 25 Y2 - 2024/04/26 ER -