PLANNING FOR THE BUSINESS ENVIRONMENT OF THE 1980s
Ram Charan
(Senior research fellow)
R. Edward Freeman
(Senior project manager at the Wharton School's Applied Research Center)
341
Abstract
It will be global, characterized by more government and a greater need for strategic management. Executives who ignore these changes and operate under the old assumptions will pay a high price.
Citation
Charan, R. and Freeman, R.E. (1980), "PLANNING FOR THE BUSINESS ENVIRONMENT OF THE 1980s", Journal of Business Strategy, Vol. 1 No. 2, pp. 9-19. https://doi.org/10.1108/eb038895
Publisher
:MCB UP Ltd
Copyright © 1980, MCB UP Limited