Planning for Recession: Turning an Economic Slump to Advantage

Abstract

Business managers are usually inadequately prepared to lead their companies through a recession. Instead, they tend to treat recession as an externally imposed condition over which they have little control. Their inclination is to react to it as a de facto emergency, often with apprehension and uncertainty, and in some cases, with genuine panic.

Citation

STERN, J. (1980), "Planning for Recession: Turning an Economic Slump to Advantage", Journal of Business Strategy, Vol. 1 No. 1, pp. 78-80. https://doi.org/10.1108/eb038893