HOW TO USE SPIRE: A SYSTEMATIC PROCEDURE FOR IDENTIFYING RELEVANT ENVIRONMENTS FOR STRATEGIC PLANNING
Harold Klein
(Assistant Professor, Temple University School of Business Administration)
William Newman
(Professor, Columbia University Graduate School of Business)
173
Abstract
Companies have been predicting marketing and economic conditions for years, but they lag behind in forecasting environmental changes that can have dramatic impact on their operations. SPIRE is a systematic approach to spotting coming problems, as a look at how one company put it to work indicates.
Citation
Klein, H. and Newman, W. (1980), "HOW TO USE SPIRE: A SYSTEMATIC PROCEDURE FOR IDENTIFYING RELEVANT ENVIRONMENTS FOR STRATEGIC PLANNING", Journal of Business Strategy, Vol. 1 No. 1, pp. 32-45. https://doi.org/10.1108/eb038887
Publisher
:MCB UP Ltd
Copyright © 1980, MCB UP Limited