SEGMENTING THE SENIOR CITIZEN MARKET
Richard Fox
(Marketing Department at the University of Georgia)
Warren A. French
(Associate Professor of Marketing as well as a member of the Faculty of Gerontology at the University of Georgia)
699
Abstract
Senior citizens adjust to retirement living in distinctly different manners. These adjustment mannerisms could be used as a basis for market segmentation. Although some of the potential segments might be alienated by appeals aimed solely to the elderly, others might be successfully approached by appeals positioned specifically toward their needs.
Citation
Fox, R. and French, W.A. (1985), "SEGMENTING THE SENIOR CITIZEN MARKET", Journal of Consumer Marketing, Vol. 2 No. 1, pp. 61-72. https://doi.org/10.1108/eb038822
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited