MARKETING CONSEQUENCES OF INFLATIONARY PRICING

Abstract

Currently, inflation seemingly has ceased to be a serious problem to several western economies. Yet, its potential threat is not necessarily over, and changes in overall economic policies may reactivate inflationary pressures. Furthermore, in many industrialized as well as less developed countries, inflation is still a central problem whose influences cannot he ignored especially for exporters. It is the purpose of this article to analyze the effect of inflationary pricing on various dimensions of marketing activity. At this stage the emphasis is mainly theoretical. Nevertheless, the time to prepare for inflation is before it occurs.

Citation

Liebermann, Y. (1985), "MARKETING CONSEQUENCES OF INFLATIONARY PRICING", Journal of Consumer Marketing, Vol. 2 No. 1, pp. 48-55. https://doi.org/10.1108/eb038820