COPING WITH RAPID RETAIL EVOLUTION

Abstract

A blurring of distinctions among stores and consumers in a changing market‐place has broad ramifications for retailers, manufacturers, and wholesalers. In this paper we will first examine how stores are becoming alike, using a strategic tool to identify problems and anticipate competitive response. Second, we will see how several retail leaders have not fallen into a mold but have been able to differentiate, diversify, and grow. Next, we will consider the implications of the wholesale/warehouse club as a new stage in the evolution of retailing and wholesaling. Finally, we will examine manufacturers' concerns in coping with rapid retail evolution.

Citation

Kaufman, S. (1985), "COPING WITH RAPID RETAIL EVOLUTION", Journal of Consumer Marketing, Vol. 2 No. 1, pp. 17-27. https://doi.org/10.1108/eb038817