Younger librarians in the industrial rat race dare not seek the leisurely and quietly secure job: an absence of ambition and drive does not enhance the security of industrial librarians. To be in the rat race of one's own choice, is to want, above all, to win, and those who do win, do so with no illusion of contentment and security, but with a strength and determination to market a personal and professional ability, fulfilling the demands placed upon them. In this article, I submit that a well thought out marketing strategy is essential to the ambitions of younger librarians.
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