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The Library World Volume 35 Issue 5

New Library World

ISSN: 0307-4803

Article publication date: 1 September 1932

Abstract

IN October a well‐known literary periodical appeared for a single number in a bright‐red cover to signalise a certain change. Two months earlier we had altered our size, type and cover‐colour; for the last exchanging the decorous consistent grey of our outer garment for the summer yellow in which our two Conference numbers appeared. Some readers found this too gaudy, although the three colours which have most “attention value,” as the advertisement experts say, are yellow, red and Cambridge blue. We compromise on orange, which has warmth, and we hope will have welcome.

Citation

(1932), "The Library World Volume 35 Issue 5", New Library World, Vol. 35 No. 5, pp. 104-128. https://doi.org/10.1108/eb038005

Publisher

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MCB UP Ltd

Copyright © 1932, MCB UP Limited