TY  - JOUR
AB  - SOME years ago we were privileged to view a film describing the activities of Rolls‐Royce Ltd. which had been given the particularly apposite title: ‘The Magic of a Name’. Magical indeed! Named after The Hon C. S. Rolls, a pilot of not inconsiderable ability, and Sir Henry Royce, a mechanical engineer par excellence, the company has grown and prospered until the name Rolls‐Royce has become a byword throughout the world of aviation. A name which conjures up an image of quality engineering and reliability related to a range of aero engines which are generally acknowledged to be the world's best and which by virtue of their advanced design features and dependability have achieved tremendous success in the export markets.
VL  - 37
IS  - 5
SN  - 0002-2667
DO  - 10.1108/eb034010
UR  - https://doi.org/10.1108/eb034010
PY  - 1965
Y1  - 1965/01/01
TI  - The magic of a name
T2  - Aircraft Engineering and Aerospace Technology
PB  - MCB UP Ltd
SP  - 139
EP  - 139
Y2  - 2024/05/05
ER  -