The magic of a name

Aircraft Engineering and Aerospace Technology

ISSN: 0002-2667

Publication date: 1 May 1965


SOME years ago we were privileged to view a film describing the activities of Rolls‐Royce Ltd. which had been given the particularly apposite title: ‘The Magic of a Name’. Magical indeed! Named after The Hon C. S. Rolls, a pilot of not inconsiderable ability, and Sir Henry Royce, a mechanical engineer par excellence, the company has grown and prospered until the name Rolls‐Royce has become a byword throughout the world of aviation. A name which conjures up an image of quality engineering and reliability related to a range of aero engines which are generally acknowledged to be the world's best and which by virtue of their advanced design features and dependability have achieved tremendous success in the export markets.


(1965), "The magic of a name", Aircraft Engineering and Aerospace Technology, Vol. 37 No. 5, pp. 139-139.

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Copyright © 1965, MCB UP Limited

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