TY  - JOUR
AB  - WE have left unaltered the title of MR SHORTAL'S lecture before the SOCIETY OF AUTOMOTIVE ENGINEERS though it is by no means accurately descriptive of the objects with which he deals. We feel, if we may say so, that he has to some extent been led astray by the strong appeal a picturesque phrase has for the American. We are not necessarily decrying this. It has added many welcome words to the language and has certainly contributed to an enhanced vividness which the modern American language possesses and the English—except through absorption—by comparison lacks. It is, of course, fostered by the craze for publicity which is a great feature of trans‐Atlantic life, as it enables the newspaper sub‐editor to pick out for his headlines a telling phrase which is promptly adopted by his readers and soon becomes a catchword of the moment.
VL  - 25
IS  - 4
SN  - 0002-2667
DO  - 10.1108/eb032277
UR  - https://doi.org/10.1108/eb032277
PY  - 1953
Y1  - 1953/01/01
TI  - Free‐Flight Models
T2  - Aircraft Engineering and Aerospace Technology
PB  - MCB UP Ltd
SP  - 95
EP  - 95
Y2  - 2024/04/19
ER  -