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Return on Communications

THE SWEDISH PUBLIC RELATIONS ASSOCIATION (STOCKHOLM, SWEDEN)

Journal of Human Resource Costing & Accounting

ISSN: 1401-338X

Article publication date: 1 February 1997

911

Abstract

In many countries today there is a debate on how to improve accounting to recognise also the non‐material value of companies. As a contribution to this debate, the Swedish Public Relations Association has initiated a project to develop the know‐how of how a company's profits and value can increase through investments in information, communications and relationships. The project applies also to the public sector and other organisations.

Citation

(1997), "Return on Communications", Journal of Human Resource Costing & Accounting, Vol. 2 No. 2, pp. 75-103. https://doi.org/10.1108/eb029040

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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