TY  - JOUR
AB  - The performance effects of product‐market and international diversification were examined in a sample of 156 U.S. corporations. Three sets of performance measures were used: (1) profitability, (2) risk‐adjusted returns, and (3) growth. Results suggest independent effects on profitability, and interactive effects on risk‐adjusted returns and growth. Results also clarify seemingly conflicting findings on product‐market and international diversification effects on performance.
VL  - 4
IS  - 3
SN  - 1055-3185
DO  - 10.1108/eb028851
UR  - https://doi.org/10.1108/eb028851
AU  - Simmonds Paul G.
AU  - Lamont Bruce T.
PY  - 1996
Y1  - 1996/01/01
TI  - PRODUCT‐MARKET/INTERNATIONAL DIVERSIFICATION AND CORPORATE PERFORMANCE
T2  - The International Journal of Organizational Analysis
PB  - MCB UP Ltd
SP  - 252
EP  - 267
Y2  - 2024/04/25
ER  -