TY - JOUR AB - When E. F. Schumacher first wrote Small Is Beautiful: Economics as if People Mattered, the initial reaction was mixed. For the first year or so, the book sold slowly. Then in 1974, the sales exploded. In a very short time, E. F. Schumacher became widely acclaimed as his book sold more than a million copies. On both sides of the Atlantic, the common person, as well as the scholar, realized that this was a new voice, a fresh and wholesome breath of wind that was blowing in the stodgy halls of economics. VL - 9 IS - 2 SN - 1086-7376 DO - 10.1108/eb028660 UR - https://doi.org/10.1108/eb028660 AU - ALONZO SMITH GERALD AU - HICKERSON STEVEN PY - 1985 Y1 - 1985/01/01 TI - HUMAN ECONOMY: ECONOMICS AS IF PEOPLE MATTERED T2 - Studies in Economics and Finance PB - MCB UP Ltd SP - 107 EP - 118 Y2 - 2024/04/25 ER -