TY - JOUR AB - Focus group interviewing is a qualitative research technique that is widely used in private industry. In recent years, there has been a notable growth in the use of focus group sessions research to gain insight into the use of dynamic relationships of attitudes, opinions, motivations, concerns, and problems concerning current and projected human activity. VL - 20 IS - 12 SN - 0140-9174 DO - 10.1108/eb028582 UR - https://doi.org/10.1108/eb028582 AU - Asquith Jo Ann L. PY - 1997 Y1 - 1997/01/01 TI - The Effects of Group Size on the Outcome of Focus Group Sessions T2 - Management Research News PB - MCB UP Ltd SP - 1 EP - 15 Y2 - 2024/04/16 ER -