The ‘Be True To Your School’ Phenomenon: An Empirical Investigation

Dennis N. Bristow (Department of Marketing, College of Business, St. Cloud State University, St. Cloud, MN 56301–4498, USA)
Steven J. Walker (Department of Marketing, College of Business, St. Cloud State University, St. Cloud, MN 56301–4498, USA)

Management Research News

ISSN: 0140-9174

Publication date: 1 January 1997

Abstract

As suggested in the lyrics from the popular Beach Boys song, students may be expected, by themselves and/or others, to ‘be true’ to their school; to be loyal to their alma mater. It is likely that the reader can readily recall their own school ‘fight’ song and rousing cheers at sporting events touting the superiority of the home team.

Citation

Bristow, D.N. and Walker, S.J. (1997), "The ‘Be True To Your School’ Phenomenon: An Empirical Investigation", Management Research News, Vol. 20 No. 1, pp. 31-40. https://doi.org/10.1108/eb028515

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Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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