EFFECTIVE PUBLIC RELATIONS — A MODEL FOR BUSINESS
Robert S. Kline
(Professor of Business Administration, Winthrop College, Rock Hill, South Carolina 29733, USA)
249
Abstract
Forty years ago the coverage of business news by the media was scant or non‐existent. At best, local newspapers carried the stock market report. Gradu‐ally this situation has changed. Today, business news affects many facets of our everyday lives—oil prices affect the cost of gasoline; interest rates play a part in determining whether or not we buy a house; the economic stability of an organization can determine whether we keep or lose our job.
Citation
Kline, R.S. (1996), "EFFECTIVE PUBLIC RELATIONS — A MODEL FOR BUSINESS", Management Research News, Vol. 19 No. 6, pp. 55-60. https://doi.org/10.1108/eb028478
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited