The Use of Charitable Contributions in Mail Surveys with a Business Population

Abstract

The promise of a charitable contribution on behalf of respondents to mail surveys may prove effective in increasing response rates as well as offering cost and administration advantages. This study refines this type of incentive by investigating the effect of the amount of the charitable contribution and the placement of the incentive offer in the cover letter. The research population is drawn from the industrial sector, an important sector which has been studied far less than consumers.

Citation

Faria, A.J. and Dickinson, J.R. (1995), "The Use of Charitable Contributions in Mail Surveys with a Business Population", Management Research News, Vol. 18 No. 10/11, pp. 20-29. https://doi.org/10.1108/eb028423