This article reviews the empirical accuracy of various alternatives for size used in measuring corporate performance. The primary focus is to expose inherent weaknesses in usefully interpreting these size factors. The empirical performance of a number of size alternatives which are frequently used in the management literature is then analysed. Consistent with explanations offered by Coffman (1983) and in most other financial studies, the market value of equity is identified as the most robust single measure of corporate size. However, measures of size that are based on total capitalisation and sales performance, appear to provide increasing explanatory power.
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