This paper represents a unique methodology — developed, piloted and successfully applied in Business Schools on both sides of the Atlantic. Using a methodology integrating conceptual developments in strategy implementation, organisational behaviour, social psychology and political sociology; innovative techniques have combined quantitative methods, projective exercises, ethnography and discourse analysis in a case study situation. Initial findings from the project are used to illustrate the application of the methodology.
Stiles, D. (1992), "Dust Shaken out of a Book into an Empty Skull? Higher Education Culture in Britain and Canada", Management Research News, Vol. 15 No. 5/6, pp. 40-42. https://doi.org/10.1108/eb028233
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