Managing Market‐Oriented Change in Public and Private Sectors
Terry McNulty
(University of Warwick)
Richard Whipp
(Cardiff Business School)
Richard Whittington
(University of Warwick)
Martin Kitchener
(Cardiff Business School)
76
Abstract
Attention to the realities of developing a market orientation has increased as managers endeavour to cope with the increasingly competitive contexts within which they operate. This paper considers, at the levels of organisation and individual, the transformation process within the industrial Research and Development and National Health Service sectors.
Citation
McNulty, T., Whipp, R., Whittington, R. and Kitchener, M. (1992), "Managing Market‐Oriented Change in Public and Private Sectors", Management Research News, Vol. 15 No. 5/6, pp. 36-37. https://doi.org/10.1108/eb028230
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited