The paper wishes to highlight the importance of consumers and consumer movements as an important dynamic of organisational change. This is an area of organisational analysis which has remained relatively underdeveloped but has the potential to greatly influence future developments in organisational theory. The paper will draw on material from the financial services sector, a group of industries which have not attracted a great deal of research interest.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 1992, MCB UP Limited