AN ANALYSIS OF THE MANUFACTURING AND MARKETING STRATEGIES WITHIN THE U.K. AIRCRAFT INDUSTRY

Abstract

The purpose of this research was to determine the reasons behind the volatile nature of the U.K. aircraft manufacturing industry. This instability was demonstrated in 1988 when of the handful of U.K. general aviation aircraft manufacturers left in existence, both A.R.V. and Norman went into receivership. A further two had been drawn into receivership earlier in their history and most had a background of takeovers along with persistent financial problems.

Citation

Male, P.J. (1991), "AN ANALYSIS OF THE MANUFACTURING AND MARKETING STRATEGIES WITHIN THE U.K. AIRCRAFT INDUSTRY", Management Research News, Vol. 14 No. 6, pp. 13-14. https://doi.org/10.1108/eb028147