Fieldwork — are full‐time interviewers the way forward?

Abstract

NOP's problem was that they had insufficient interviewers in London generally and particularly in certain areas; those they had are not fully mobile in the sense that they cannot oblige them to work in certain areas if they choose not to; and the quality of the work produced, in terms of response rates, is poor compared with elsewhere.

Citation

Amar, M. (1991), "Fieldwork — are full‐time interviewers the way forward?", Management Research News, Vol. 14 No. 4/5, pp. 52-53. https://doi.org/10.1108/eb028143