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Fieldwork — are full‐time interviewers the way forward?

Maureen Amar (Director, NOP Market Research Ltd)

Management Research News

ISSN: 0140-9174

Publication date: 1 April 1991


NOP's problem was that they had insufficient interviewers in London generally and particularly in certain areas; those they had are not fully mobile in the sense that they cannot oblige them to work in certain areas if they choose not to; and the quality of the work produced, in terms of response rates, is poor compared with elsewhere.


Amar, M. (1991), "Fieldwork — are full‐time interviewers the way forward?", Management Research News, Vol. 14 No. 4/5, pp. 52-53.




Copyright © 1991, MCB UP Limited