WORKING AMERICANS: EMERGING VALUES FOR THE 1990s

Abstract

A new national survey has revealed that today's working Americans feel a marked change in priorities as the country heads into the century's final decade. In its exploration of American attitudes toward personal fulfilment, The Chivas Regal Report on Working Americans: Emerging Values for the 1990s find that the American workforce is placing less importance on financial success and more emphasis on family and community in its quest for personal happiness. The report is based on interviews with 1,001 working Americans, aged 25 to 49, who work full‐time outside the home. The interviews were conducted in October 1988 by Research & Forecasts Inc., and the report was commissioned by Chivas Regal, The House of Seagram.

Citation

Regal, C. (1989), "WORKING AMERICANS: EMERGING VALUES FOR THE 1990s", Management Research News, Vol. 12 No. 6, pp. 5-13. https://doi.org/10.1108/eb028051