Non‐users in Industry and Commerce
Abstract
Non‐use or under‐exploitation of any service provided by the employer at work as an aid to work represents a non‐productive investment. Non‐use of libraries may be voluntary (i.e. non‐use of an on‐site library) or involuntary (no access to such a facility). Non‐use is much larger than previously thought. Brief profiles of non‐users are presented. The types of service that might attract and satisfy non‐users are presented as well as those that would retain users, and the kind of promotional campaign required.
Keywords
Citation
Slater, M. (1986), "Non‐users in Industry and Commerce", Management Research News, Vol. 9 No. 2, pp. 15-17. https://doi.org/10.1108/eb027880
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited