TY  - JOUR
AB  - An international marketing strategy can only be as good as its implementation. Because implementation becomes more and more difficult through changes in international relations, economic ideologies, pressures of competition and growing professional competence, the negotiations by which implementation largely takes place assume an increasing significance in the outcomes.
VL  - 5
IS  - 4
SN  - 0140-9174
DO  - 10.1108/eb027817
UR  - https://doi.org/10.1108/eb027817
AU  - Warrington MB
AU  - McCall JB
PY  - 1982
Y1  - 1982/01/01
TI  - International Marketing as Negotiation with Particular Reference to the People's Republic of China
T2  - Management Research News
PB  - MCB UP Ltd
SP  - 27
EP  - 32
Y2  - 2024/05/13
ER  -