Export Marketing

Abstract

Present day literature on the general topic of export planning for international markets appears to be a repetition of standard works. It does not seem to be geared to the needs of managers of small exporting manufacturing concerns. The small businessman needs ways of analysing export markets, the potential exportability of his product, and, equally important, tools for predicting which products are likely to be threatened by import competition, and the appropriate marketing strategies to use in exporting.

Citation

(1981), "Export Marketing", Management Research News, Vol. 4 No. 1, pp. 1-6. https://doi.org/10.1108/eb027774