A Board Decision?

Abstract

The sales of traditional board games are in decline thanks to the popularity of computer and console games and an overall change in the way we live. The time that most families have available to them to share common pursuits is, to say the least, limited and the tableau of the family playing a board game on a weekend afternoon has long been consigned to the history books together with the traditional Sunday lunch. And yet the commercial potential of such games marketed from a new platform is a huge and currently untapped source. For the manufacturer that gets the balance right between appealing to both parents and children there's good news in store.

Citation

Reed, C. (2001), "A Board Decision?", International Journal of Advertising and Marketing to Children, Vol. 2 No. 4, pp. 281-286. https://doi.org/10.1108/eb027660