International Differences Among Kids and Age Compression

Raymond Hastings (Market Planning Manager, Lego UK Ltd, Ruthin Road, Wrexham LL13 7TQ, UK)

International Journal of Advertising and Marketing to Children

ISSN: 1464-6676

Publication date: 1 April 2000

Abstract

This paper aims to summarise a series of observations from many different research projects and propose two frameworks of understanding for those who are marketing to children; international cultural differences among children and age compression.

Keywords

Citation

Hastings, R. (2000), "International Differences Among Kids and Age Compression", International Journal of Advertising and Marketing to Children, Vol. 2 No. 3, pp. 187-189. https://doi.org/10.1108/eb027650

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

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