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Some Insights into the Mentality of Nintendo Kids and Generation Search

Dr Carl Rohde (University of Utrecht, Bodehof 33, Tilburg, 5038 TS, The Netherlands)

International Journal of Advertising and Marketing to Children

ISSN: 1464-6676

Publication date: 1 April 2000

Abstract

This paper looks at the phenomenon of Nintendo Kids and presents findings from academic studies, Europe‐wide research projects and academic market and trend researchers. Mental characteristics are analysed and essential marketing and communication conclusions are drawn.

Keywords

Citation

Rohde, C. (2000), "Some Insights into the Mentality of Nintendo Kids and Generation Search", International Journal of Advertising and Marketing to Children, Vol. 2 No. 3, pp. 171-176. https://doi.org/10.1108/eb027648

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited