This paper looks at the phenomenon of Nintendo Kids and presents findings from academic studies, Europe‐wide research projects and academic market and trend researchers. Mental characteristics are analysed and essential marketing and communication conclusions are drawn.
Rohde, C. (2000), "Some Insights into the Mentality of Nintendo Kids and Generation Search", International Journal of Advertising and Marketing to Children, Vol. 2 No. 3, pp. 171-176. https://doi.org/10.1108/eb027648
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